Food delivery platform DoorDash said on Monday it was expanding its alcohol delivery service to 20 new states and the District of Columbia, Canada and Australia, which it says will reach 100 million adults. in the world.
“Customers in certain markets, where permitted by law, can switch to the Alcohol tab of the DoorDash app to securely browse and order from a wide selection of beverages at restaurants, grocery stores, local retailers and more. convenience stores, “the company said in a statement. Press release. DoorDash cited a 2020 National Restaurant Association study which found that 56% of customers over the age of 21 would order alcoholic beverages if offered as part of a restaurant food delivery.
The feature is only available to customers 21 and older and requires identity verification: once at checkout, and again by the delivery driver at the door. DoorDash says it will scramble the credentials on user IDs, except for the photo and date of birth, according to its customer support page. The company did not immediately respond to a question about how identity verification works if a customer requested contactless delivery.
At the height of the pandemic last year, when many restaurants were closed to in-person dining, some states, including New York City, temporarily relaxed rules around alcohol delivery, giving many restaurants a source of income needed. When then-Gov. Cuomo lifted the state of emergency in June this year, delivery of alcoholic beverages was also halted, much to the chagrin of many restaurants.
But delivery services, even though they clash with state and local laws requiring them to share information with restaurants and generally treat it more fairly, see alcohol delivery as a lucrative source of revenue. In February, DoorDash competitor Uber Eats acquired alcohol delivery service Drizly in a deal worth $ 1.1 billion. The deal, however, caught the attention of the US Federal Trade Commission, which apparently fears the acquisition could hamper competition.
Also on Monday, DoorDash also announced partnerships with Responsibility.org, a nonprofit focused on ending underage drinking and drinking and drinking, and Students Against Drunk Driving ( SADD), which focuses on the same issues.