Football Canada and Indigenous artist Kolten Khasalus Grant have collaborated to produce a national identity for football in Indigenous communities across the country.
The Indigenous Football Canada logo will be available on merchandise for Football Weekend in Canada on October 15. Net profits will be directed towards the development and support of Aboriginal football.
âFootball Canada’s commitment to diversity is constantly evolving,â Football Canada President Jim Mullin said in a statement. âThis amazing example of visual expression and storytelling is something that all Indigenous communities can connect with and take ownership of. “
The logo design was inspired by Grant’s aunt, Corrine Hunt. She recently redesigned a version of the BC Lions logo, which was distributed on 10,000 t-shirts to promote Truth and Reconciliation Day at a recent game.
For those wishing to purchase a shirt, the “Every Child Matters” shirts will be available free of charge to the first 10,000 fans during the game on September 24th.
Stay tuned for other products available with the Corrine Hunt logo that will benefit the Orange Shirt Society, the charity of their choiceð§¡ pic.twitter.com/yYA3KIIpxW
Grant reached out to Mullin, who is his uncle, to discuss the Lions’ efforts and the process of creating Football Canada’s Indigenous logo. But Grant said the work, which he titled âOur Home on Sacred Land,â is more than just a picture.
âAfter placing my ideas on the page, I started to see what it really meant to me,â he said. âThere are two salmon designs and a child’s face in the maple leaf to represent the importance of our children – the next generation – and the prosperity they bring to the sport.
âThe face of the child represents all who play before they acquire the knowledge and ability to become a true athlete. The start is just as important as the finish line for a truly passionate individual. makes the sport so great, that’s what each individual brings to the table and a whole team.
âIn the end, I chose to put a human figure at the center of the Maple Leaf. With a lot of thought, I chose this to represent our coaches. They give their time and energy to these teams to be successful. They are the ones who can help these athletes grow big with the right training and the right guidance. It’s wonderful to see people grow and excel when they have the right tools, discovering a real passion for the sport. “
Role in reconciliation
Mullin said Football Canada – the country’s national football governing body – and sport in general both have a role to play in reconciliation.
“We take to heart points 87 to 91 of the Truth and Reconciliation calls to action concerning sport,” he said. âOur commitment is to do everything within our grasp at Football Canada to empower Indigenous athletes and their coaches, mentors and communities to engage in the sport. “
Merchandise bearing the new logo will be on sale in the Football Canada online store during Football in Canada Weekend October 15-17.