Team Canada unveils Lululemon kit for Beijing 2022 Olympic Winter Games

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TORONTO – Fitness was all the rage on Tuesday as Team Canada took another step forward with new outfitter Lululemon unveiling the 2022 outfit for the nation’s Olympic and Paralympic teams in Beijing.

TORONTO – Fitness was all the rage on Tuesday as Team Canada took another step forward with new outfitter Lululemon unveiling the 2022 outfit for the nation’s Olympic and Paralympic teams in Beijing.

No berets, cowboy hats, or eyebrow-raising colors for this kit. And say goodbye to the recent Canadian tuxedo look.

The Vancouver-based track and field company has kept it sleek and simple with a sporty and inviting look without going overboard.

“The look and the outfits are honestly Canada reinvented,” said para-alpine skier Frédérique Turgeon.

After a group of dancers kicked off the flashy presentation with a routine that included a mix of yoga, gymnastics and dance, the athletes modeled the equipment on a makeshift track in a ballroom from a city center hotel.

“Transformation” was the dominant theme of the half-hour ceremony as Lululemon showed off his transformable parkas, puffer jackets, beanies and sweaters.

Red was the dominant color for the Opening Ceremony outfit with a C, A and N in block letters on the back of the jacket and the maple leaf on the sleeve.

The podium gear had a more knitted and elevated texture with similar coloring, while the closing ceremony gear was a winter white.

“The opening gear and the podium are super fiery and intense,” said ski cross racer Brady Leman. “It really amplifies you and turns you on. It makes you happy to wear it. The closing gear is a bit softer and more understated but still really stylish.”

Turtlenecks, quilted trapper hats, warm-up pants and tops, quilted mittens, scarves, bobs and legacy bags are also part of the collection.

“Seeing it come to life with the colors, the fit and the styles is so cool,” said freestyle skier Cassie Sharpe. “It’s so Canadian but so modernized, I’m really excited about it all.”

The Beijing Games February 4-20 will be the first for Lululemon in a deal that will last until the 2028 Games in Los Angeles. The Beijing Paralympic Games will take place from March 4 to 13.

David Shoemaker, CEO of the Canadian Olympic Committee, said the strength of the kit’s release shows why the COC has partnered with Lululemon.

“This spellbinding athlete’s kit – which you can see to the delight of the athletes – is exactly what we wanted and it will mark a new chapter for the Canadian Olympic Committee,” he said.

Leman said the quality was “on point” and the material was nice.

“You can just see the functionality of the parts,” he said. “One of the things they targeted before Beijing is that it’s going to be cold. So they gave us diapers and they gave us options.”

Lululemon takes the lead after the end of the 16-year Hudson’s Bay race as a Canadian outfitter. There were a few hits and misses in the Bay Race, which was capped by a plaid denim jacket worn at the Tokyo Games closing ceremony last August.

Some pieces from the new collection were available for purchase on the Lululemon website on Tuesday, a day before in-store releases at Lululemon stores in Canada.

Further dates for the kits to go on sale have been set for November and January.

This report by The Canadian Press was first published on October 26, 2021.

Follow @GregoryStrongCP on Twitter.

Gregory Strong, The Canadian Press


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